Initial Preparation and Strategy
Crafting a Compelling Pitch Deck
- The Problem: A clear definition of the significant pain point your customers face in the current market.
- The Solution: How your product or service uniquely addresses that pain in a way that is difficult to replicate.
- Market Size: Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
- Business Model: A detailed explanation of how you plan to generate revenue and scale operations.
- Traction: Proof of concept, revenue growth, or user engagement metrics that demonstrate market validation.
Sourcing and Screening Potential Investors
The Pitching Phase
The Rigors of Due Diligence
- Financial Audit: Reviewing bank statements, tax returns, and historical revenue to ensure transparency.
- Legal Review: Checking incorporation documents, intellectual property filings, and existing contracts for any liabilities.
- Technical Assessment: Evaluating the codebase, product architecture, and scalability of the technology stack.
- Customer References: Speaking with current clients to gauge satisfaction and confirm product-market fit.